Feather Brakes - just so good...

Aftermarket components are sort of a hit or miss thing in the bicycle industry.  They're typically lighter in weight or more aerodynamic than the original parts they replace, and more expensive of course, but rarely do they work as well.  Most people buy theses parts for the cool factor, though few admit it, and then they'll go on and on about how great they are to justify the purchase, again failing to admit the performance is less than stellar (I know I'm guilty!).  Magazines don't help as they seem to always provide glowing reviews of such products, and only print the negatives after something better has been released, and write them in such a way as to indicate we were somehow all magically in-the-know all along.  Every once in a while, though, something special comes along - better, lighter, and way cool.  Enter Feather Brakes.

Feather Brakes are the brainchild of engineer extroardinaire Bob Barnett.  Bob is best known in the world of motocross for his ARC brake levers - a must upgrade to any respectable motocross bike.  Those who really know their stuff will recognize Bob as "Mr. Dirt" from the height of mountain biking in the mid 90's.  His products were all the rage back then, and me thinks some of the new products he's developing will be raging again very soon.  Brakes for road bikes are the first components he's delivering, and Sand Canyon Cyclery has been his test bed during the final phases of R&D...lucky us!

Lightweight aftermarket brakes are popular items, but I've never really enjoyed selling, installing, or using them.  Sure, they're lighter, but they're typically spotty at best with set-up, and performance is less than anything offered by the big component manufacturers on the high end.  Whether they're Zero Gravity, or some other over-hyped brand, they just don't work well enough to replace the less expensive "stoppers" offered by Shimano, Campagnolo, or SRAM.  What they do possess, however, is lots of "Gucci Factor" - cool brakes are highly visible items, and fun to talk about with your fellow cyclists, especially when they're admiring them on your bike!  Still, I've stayed clear of them, and was not keen to try the Feather's when Bob first came calling.  One of our guys did try them, however, and reported favorably on them right off the bat.

Forward a few months, and Bob came back into the shop with some near production brakes after completing a few modifications.  They were so pretty, and I was building my F1 Sprint Slipstream bike at the time, so I just had to have a set because the blue anodized accents on the brakes matched the frame.  Despite previous misgivings about such things, I was now one of the final guinea pigs.  The brakes looked perfect on my Felt - the design is very clean, set-up was surpisingly easy without any input from Bob, and the darn things were really light...204 grams for the set!  Problem is, I'm not light.  At around 230lbs, I was probably not the perfect test subject for the near-production brake set, but if you're going to put something to the test, test it good, no?  My first real ride on the Feather's was an 80 miler from Irvine down to Del Mar.  It was a busy morning getting ready, so I have to be honest and say I forgot they were even on the bike.  In fact, I think one of the best testaments as to how these babies work is that I rode 40 miles through Orange County traffic before I remembered I had replaced my Dura-Ace calipers with the Feather Brakes!  They worked so well, I didn't even think about them until someone noticed them on the bike and asked what they were.  As we rolled through Oceanside in heavy PCH traffic, I gave the Feather's their first real test: a car darted out in front of me, and I was forced to stop quickly or eat a bumper.  Not wanting to snack on metal before lunch, I grabbed my brake levers and squeezed hard.  Low-and-behold, I stopped.  Not only did I stop, but I did so quickly and smoothly!  No brake grab on the rims, no loud squeals, just a nice consistent drop from 20+mph to zero.  Very impressive.

Not being an engineer, I would say there are two things that make the Feather Brakes stand out from the lightweight brake crowd, though I doubt I'll describe them the way they deserve, and I'm sure there are more features I'm too thick to understand.  The first addresses the achilles heel of Zero Gravity brakes, the cable routing.  The cable is easily installed on the Feather Brakes and runs straight down from the cable stop.  Zero Gravity brakes have always been a problem with their cable routing because of the odd angle in which they route through the brake itself - it's the reason for the difficult set-up, and also for the inconsistency they display in their performance. With the cable being correctly routed on the Feather Brakes, it allows a more consistent and powerful pull when you squeeze the brake levers.  Simple.  The other feature I love is the stiffness the brakes display.  Let's face it, with my weight, few lightweight aftermarket components are really made to handle someone like me, but the Feather's are so stiff, they have no problem stopping me quickly, smoothly, and consistently.  What more could I ask for?

Since I installed my brakes, we've been able to pry a few other sets from Bob's hands and install them on a few bikes.  Everyone reports back very favorably - in fact, no one has anything negative to say about them at all!  We have several customers waiting on their sets to arrive with the first "official" production models due in mid-June.  Only 50 sets will be available, and I can just about guarantee our little shop alone will sell most of them before July.  While my brakes weighed in at a very svelt 204 grams for the set, closer-to-production models are actually lighter and break the 200 gram barrier!  Price for the set is $400.00 - right in line with other such brake sets, and multiple accent colors are available, including custom stuff if you'd like.  More photos are below.  Call for questions, Feather's web site should be up & running soon.